Progressive HR teams are capitalizing on the complexities in today's new operating environment. They are using this opportunity to break the status quo on the tactical employee survey by positioning HR as the strategic conduit for aligning employees around key business priorities.
These teams recognize one common theme: employee engagement levels are irrelevant when not viewed in the context of the broader business strategy. These HR teams are no longer just monitoring employee engagement; they are taking ownership of business performance.
We often hear this defined as "Engagement and…", meaning using employee engagement to support the one or two focus areas that uniquely drive the performance of your company.
Depending on the organization, these specific areas of focus will differ. As examples, IT and pharmaceutical companies drive toward innovation. Service companies promote customer satisfaction. The entertainment industry fosters creativity. Manufacturing and consumer durable companies accelerate speed to market or workplace safety.
These leading companies are realizing significant advantage over their competitors by ensuring that employees are aligned to, and can execute against, the evolving corporate strategy.